JoJo Siwa and the Anatomy of a (Failed) Rebrand

JoJo Siwa spent years planning the release of her song "Karma", meant to mark her official "rebrand" into adulthood. Though because of a few key missteps, JoJo instead became a global laughing stock while accidentally launching the career of former musician Brit Smith. It turns out, JoJo can't escape from her past, and keeps making it worse in the present. From Colleen Ballinger, to recreating "Dance Moms", it's clear that JoJo Siwa's rebrand was doomed from the start.

This is a video essay analyzing JoJo Siwa's recent rebrand, started by the song "Karma".

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Jimmy Robins (yeah, that's me) makes comedic commentary videos about overanalyzing media. If you like what you see, please consider subscribing or maybe even checking out a membership. Thanks!