The 1979 Jogging Boom... How Running Took Over

Step back in time with this vintage archival news clip from 1979, capturing the moment when running and jogging became a national obsession in Canada. Meet the Wilkie Creek runners, a group of enthusiasts who gather several times a week to warm up and enjoy a social jog. This was a time when running wasn't just a hobby—it was a booming market, with businesses rushing to cater to millions of joggers.

Discover the unique culture of runners who drank special lemonade, devoured 'Runner's World' magazine, and fueled a massive industry for athletic shoes and gear. Learn about the iconic Adidas running shoes and the challenges of keeping up with the demand in Canada due to import quotas.

From special athletic stores popping up to the government's involvement in regulating shoe imports, this clip highlights the fascinating intersection of fitness, fashion, and commerce during the late 70s jogging boom.

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