Howard Schultz's LinkedIn Post & Apple's iPad Crush! Ad | Cold Take

In this Cold Take, Kelly O'Keefe and Matt Williams found a through line that connects two branding new stories last week about two big brands: Starbucks and Apple.

Timestamps:
00:00 Intro to Cold Takes
00:22 What's Going on with Starbucks and Apple
00:43 Reactions to Howard Schultz's LinkedIn Post
09:19 Reactions to Apple's iPad Ad
14:59 The Takeaways

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Cold Takes are quick videos on recent topics in the news and what we think it means in the business of branding. Watch more Cold Takes on our website: https://hubs.la/Q02pCjQP0

Brand Federation is a strategic consultancy for brands backed by a global network of the world's best independent strategists.

Kelly O'Keefe is a Managing Partner at Brand Federation.
Get to know Kelly: https://www.brandfederation.com/about...

Matt Williams is a Managing Partner at Brand Federation.
Get to know Matt: https://www.brandfederation.com/about...

Tags:
#starbucks #howardschultz #appleipadad #appleipad #apple #ipad #brandmanagement #brandingstrategy #branding #brand #brandconsultancy #brandconsultants #brandconsulting #brandmarketing #marketing #brandmarketer #brandstrategist