M&A Branding Considerations with Capital One & Discover Financial | Cold Take

In this Cold Take, Kelly O'Keefe and Matt Williams discuss the branding implications from the proposed acquisition of Discover by Capital One.

Timestamps:
00:00 Intro to Cold Take Episode
00:58 Brand Considerations
04:49 Culture Considerations
06:00 Fedex & Kinkos Case Study
07:34 Operational Considerations
08:34 Will the transaction go through?

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Cold Takes are quick POVs on what's happening in the world of brands by Brand Federation consultants.

Brand Federation is a strategic consultancy for brands backed by a global network of the world's best independent strategists.

Kelly O'Keefe is the Founding Partner at Brand Federation.
Get to know Kelly: https://www.brandfederation.com/about...

Matt Williams is a Managing Partner at Brand Federation.
Get to know Matt: https://www.brandfederation.com/about...

Tags:
#capitalone #discoverfinancial #discoveracquisition #discovercard #brandfederation #brandingstrategy #branding #brand #brandconsultancy #brandconsultants #brandconsulting #brandmarketing #marketing #brandmarketer #brandstrategist