5 OF 11: Booking The Shows and Creating the Deals (Part of a Series About the Live Music Business)

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Booking agents will approach promoters to see if the promoter wants to put on a show featuring an artist. The promoter will examine the costs involved in putting on the concert and the profit potential. Costs include supplying sound, lights, and the stage, marketing and publicity, and the price of printing the tickets.
The booking agent may well have a figure in mind for the performance (called ‘the guarantee’), and it is up to the promoter to work out whether she can afford to pay that guaranteed amount and still make a profit. The ticket price, multiplied by the number of tickets that can be sold, less the costs for staging the concert, gives the profit.

00:00 Introduction
00:37 Booking the shows and making the deals
01:56 The 'offer'
02:33 What should the offer be?
03:30 The gross potential
04:18 The promoters costs
05:13 The final offer
07:00 A spreadsheet of offers as part of a tour
08:19 End and PLEASE SUBSCRIBE!
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I am Andy Reynolds, a veteran concert tour manager, live sound engineer, and author of books about the live music business and concert production industry.
My book, 'The Live Music Business - Management and Production of Concerts and Festivals' - is out now! https://amzn.to/3YAMJD5
Find out more about me at https://livemusicbusiness.com/