Booking.com “Booking is half the fun” | U.S. YouTube Works Awards 2024 Winner

Описание к видео Booking.com “Booking is half the fun” | U.S. YouTube Works Awards 2024 Winner

Booking.com, a leader in the European travel market, needed a bold and memorable strategy to stand out in the fiercely competitive U.S. market. With a showstopping musical, the brand transformed the often stressful process of booking travel into a joyful, laugh-out-loud experience. Through clever use of storytelling, Booking.com’s campaign captivated audiences on YouTube across formats and screens, elevating the brand’s presence in a crowded market.

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