Customer Research in Product Discovery

Romana Kostsyk, business analyst and product manager at AltexSoft, talks about customer research that you can run during product discovery.

00:00 Intro
00:23 What is customer research?
02:04 Customer research steps
03:28 Primary and secondary research
04:35 Customer research methods
10:15 Tips for doing customer research

Read more in our blog:
1) How to Build a Product Marketing Strategy for Your Software Solution https://www.altexsoft.com/blog/busine...
2) Product Strategy: How to Find Product/Market Fit
https://www.altexsoft.com/blog/busine...


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