Lead Scoring in Dynamics 365 Marketing

Lead scoring can be a huge asset to sales and marketing teams that need to constantly prioritize their lead prospects and organize their outreach efforts. In this video, Shanley shows off exactly how lead scoring works inside Dynamics 365 Marketing.

Read about our pricing packages and why small and medium sales teams love the cost-effective marketing automation support in D365 Marketing:
https://www.cobalt.net/d365-marketing/

Watch our related video on Customer Journeys in Dynamics 365 Marketing:
   • Building Customer Journeys in D365 Ma...  

Video Highlights:
00:53 Setting up the scoring configurator in D365 Marketing
1:59 Scoring attributes inside the D365 Marketing interface
2:50 Defining custom grades for leads in your system
3:29 Example of a lead score changing with designated actions