Family Planning Communication: Mass Media and Field Work (UNESCO, 1974)

Family planning in Iran is the focus of this film. It opens with footage of the country, from ancient sculptures to modern oil refineries. Narrator notes that a lack of water to support population growth is a serious concern. Iran has one of the highest birthrates in the world, and the government has begun a program of individual family planning, sending the message that "two children are better." The film details the mass media campaign to encourage family planning in the village of Esfahan, the ancient capital of Iran. The program emphasizes first, services to the people, such as health centers and clinics. Second, multiple methods of mass communication, including radio, newspaper, brochures, signage, local health workers going door to door, and communication among friends and within trusted family circles. Before designing the program, the attitudes and beliefs of the local people were considered, and comfortable approaches established. New mothers receive an invitation to the local clinic to discuss family planning. Feedback between field workers and people responsible for developing the mass media is key. Village leaders are also recruited to educate the people.

Learn more about this film and search its transcript at NLM Digital Collections: http://resource.nlm.nih.gov/ 101251365

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