Get copywriting clients for $2-$5/day using Laurel Portié‘s ads ecosystem |

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In this video, Laurel Portié teaches multiple Facebook ad strategies to maximize your ROI or the ROI of your clients as a copywriter. She emphasizes on a strategic approach rather than technical execution, she introduces the 'power offer' and details how to build a great client acquisition system. Laurel mostly talks about personalized client offers, utilizing on-platform actions for retargeting, and generating engaging content to grow your audience and reach. Laurel also talks about issues such as compensating freelance copywriters and the importance of positioning and content creation. To make the process more accessible to everyone, Laurel finds that running $5/day ads and using boosted posts with precise targetting is the best strategy to use. She then explains how to launch your first ad campaign as a beginner without technical setup like figuring out website pixels etc. The lesson ends with a Q&A with our students to answer questions that you may have in mind.

💡 HIGHLIGHTS
00:00 Understanding Facebook Ads Strategy
02:41 Creating Effective Ad Creatives
11:46 Implementing Messenger Campaigns
21:54 Targeting and Audience Segmentation
25:42 Setting Up and Managing Ads
37:26 Poking Holes in Ad Strategies
39:11 Creating a Low-Cost Ads Ecosystem
45:30 The Importance of Conversations in Marketing
57:20 Boosting Posts and Retargeting Strategies
01:00:05 Final Thoughts and Q&A

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🌏 WHAT IS COPYSKILLS?
Copyskills helps Global South copywriters master their craft and work with better clients. Our community is designed to be remote and asynchronous. Meaning, writing and screen share videos are the primary way we communicate. Copyskills is not built around an individual guru or coach. While our community has expert coaches, we learn from anyone who can help us get better.

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