How To Become a Better Copywriter by Reading (Jim Clair)

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In this video, our guest speaker Jim Clair speaks about the often neglected importance of reading books to improve your copywriting skills and how to read them the correct way.
He discusses the necessity of reading widely beyond typical marketing texts and books that you might be familiar with. That means both fiction and non-fiction books, to understand language nuances and develop a unique style. For example: If you want to develop a more feminine writing style, you can read books (fiction or non-fiction) written by female authors.
Additional discussions: tips on maintaining good grammar, navigating niche markets, and the effect of AI in copywriting. The episode concludes with a Q&A with Jim answering the questions of our students.

💡 HIGHLIGHTS
00:00 Introduction to Reading for Copywriters
02:29 The Importance of Reading for Writers
04:51 Engaging with Complex Ideas
21:23 Approaching Nonfiction Books
23:26 Understanding Book Structures
34:17 Effective Note-Taking Strategies
41:26 Reading Fiction Like a Writer
46:27 The Importance of Reading Slowly
50:20 Developing Reading Touch
01:10:35 Essential Books for Copywriters
01:23:22 Promoting Jim's GoodWord Membership
01:26:29 Q&A Session

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