Competitive Landscape Analysis Sources - What to Collect and Where to Find It

In this video, Kevin teaches what kind of information to collect and where to find it for a strategic landscape analysis. Watch for tips to make your next landscape analysis more strategic and actionable.

Use the link below to download a cheat sheet that will help you cover all the appropriate areas in your next strategic landscape analysis.

Download the Finding Information For A Landscape Analysis Checklist Here:
https://gurulocity.com/wp-content/upl...

0:00 - Intro
0:12 - Finding Information for a Strategic Landscape
1:10 - 8 Key Areas of Information for Strategic Landscape Assessments
2:03 - Challenge & Background Information
3:44 - Brand Health
5:04 - Consumer Insight
5:52 - Category
6:47 - Competition
8:01 - Customer/Channel
9:15 - Trends
10:39 - Technologies/Capabilities
12:34 - Outro

6 C’s
Category
Consumer
Competitors
Channels
Company
Context

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Kevin Namaky is the CEO at the Gurulocity Brand Management Institute, a consumer marketing education company that trains and consults for notable brand teams including Kimberly-Clark, Scotts Miracle-Gro, Bolthouse Farms, Ancestry.com, Johnson & Johnson and Gorilla Brands. Kevin is also a featured instructor for the American Marketing Association, lectures at the IU Kelley School of Business, and has been featured in Ad Age, Forbes, Fast Company, Business Insider and the CMO Council. Previously Kevin worked for 20 years in the corporate and agency world growing notable consumer brands.

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