In Conversation With Carole Hübscher and Eric Vitus, Caran d'Ache | Jackson's Art

We invited the CEO, Carole Hübscher, and the R&D Fine Arts Director of Caran d’Ache, Eric Vitus, to the Jackson’s London Studio to talk about the history of their Geneva-based company, the complex process of producing colour pencils, and the science behind their exceptional product ranges.

0:00 Introduction
0:21 Can You Tell Us About the Very Beginnings of Caran d'Ache?
3:29 As One of the Leading Manufacturers of Artists' Pencils, Can You Tell Us About Your Production Values?
7:29 What Makes Caran d'Ache Pencils Unique?
10:22 Do You Have Any Tips on How Artists Can Make the Most of Your Products?
11:00 What is the Best Way to Sharpen a Caran d'Ache Pencil?
12:33 Can you Tell Us More About the Manufacturing Journey?
17:15 Can You Tell Us More About How the Company Operates?
18:14 What Are the Values That You Hope to Portray Through Your Branding?
20:14 How do You Source Your Pigments and Ensure Lightfastness?
22:12 Are There Any Examples of Well-known Artists Using Caran d'Ache Products?
23:59 The Future of Caran d'Ache
24:48 Credits

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