Geek & Gorgeous founder's industry secrets | Are you paying too much for beauty products?

Self-confessed beauty 'geek' Judit Racz started up a skincare business in her home country of Hungary which is, just seven years later, a global brand.
In this interview with journalist Clare Johnston she talks industry pricing, the key active ingredients she believes in and how she sells them for less, and what comes next for Geek & Gorgeous.
#budgetskincare

You can check out some of the products mentioned in this video using the links below:
A Game 10 Retinal serum https://go.shopmy.us/p-577936
C Glow 15% vitamin C serum https://go.shopmy.us/p-717360
B Bomb 10% niacinamide serum https://go.shopmy.us/p-865850
Geek & Gorgeous Cheer Up https://go.shopmy.us/p-864494
APad 20% Azeclair serum https://go.shopmy.us/p-758224

You can find links and, where possible, discount codes for some of my favourite anti-aging and beauty products at https://go.shopmy.us/TheHonestChannel
I use affiliate links on this channel which means if you choose to buy a product using one of my links I receive a small commission - thank you! : )
This video is not sponsored. You can find my commercial policy here https://www.youtube.com/@TheHonestCha...

CHAPTERS:
00:00 Intro
02:20 How the brand started out
05:15 What was the pricing strategy?
07:37 What happens when Dr Dray profiles your brand?
10:13 Why sell key actives separately?
12:40 Can luxury beauty prices be justified?
15:38 What are the core beauty anti-aging actives today?
16:48 Are they planning to use peptides in the range?
18:10 Judit's tips for reading beauty labels

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Edited by David at https://www.redfacilities.com