How to Build an Account-Based Marketing Strategy

B2B marketers using ABM can see up to 87% increase in return on investment. In this video you'll learn how to build a Account-Based Marketing Strategy.

Account-Based Marketing's narrow focus on target accounts makes it easier to measure return on investment, unlike other B2B marketing methods.

In this episode of #B2BMarketing & More, Pam Didner and Tracy Niehaus, a Senior Marketing Director for Vanderlande, discuss 8 steps marketers must take to create a solid ABM strategy.

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#accountbasedmarketing #ABM #Marektingstrategy #marketingplan

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Please watch: "How to Craft a GTM Strategy for Managerial Approval (With Templates!)"
   • How To Craft A Go To Market Strategy ...  
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