I Heart ABM: Bringing Sales and Marketing Together

Описание к видео I Heart ABM: Bringing Sales and Marketing Together

LinkedIn and Terminus bring together account-based marketing (ABM) thought leaders and practitioners, like Craig Rosenberg, Chief Analyst and Co-Founder of TOPO, and Sangram Vajre, CMO and Co-Founder of Terminus, to go beyond the why and dig into the tactics and lessons of how to plan, execute, and measure successful ABM campaigns during an afternoon of learning in the LinkedIn San Francisco office on February 12th, 2018.

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