How Product Targeting in Manual Campaigns on Amazon Actually Works (Classic) [The PPC Den Podcast]

Odds are, your approach to product targeting has been wrong. Don’t worry. We have everything you need to know about product targeting in today’s jam-packed episode on the subject. Mike and Stephen take a deep dive into five things Amazon sellers don’t know about product targeting and share their strategies for effective product and keyword targeting.

This episode is a re-release of one of our most popular episodes. Please note the resources and link section for any relevant updates, such as expanded product targeting and the latest bulk files update.

We’ll see you in the Badger Den!

🦡 Highlights ​​

0:00 Nancy shares what to expect in this episode
2:20 How you THINK product targeting works
4:50 1st Thing You Didn’t Know: What product targeting actually is
11:44 2nd Thing You Didn’t Know: Only at ad-group level
15:48 3d Thing You Didn’t Know: Auto-campaigns are weird
19:54 4th Thing You Didn’t Know: Sponsored Display & product targeting
22:38 5th Thing You Didn’t Know: Formatting ASINs in bulk operations
26:32 Quick episode recap & summary
28:05 Deep cut, having fun, & hanging out

If you like what you hear, leave us a video review! We might share it on the show. https://www.videoask.com/flzfqx0jt

🦡 Resources & Links

-- Original episode: https://www.adbadger.com/blog/ppc-den...
-- Amazon’s New Expanded Product Targeting: How Do I Make the Most of It?    • Amazon’s New Expanded Product Targeti...  
-- How to Triple CVR with Amazon Retargeting Ads: https://www.adbadger.com/amazon-news/...
-- What Brand Halo? The Sponsored Brands Attributed Purchase Report
   • What Brand Halo? The  Sponsored Brand...  
-- Amazon’s Sponsored Products: Everything You Need to Know
https://www.adbadger.com/blog/sponsor...
-- How Amazon Product Targeting in Manual Campaigns Really Works
   • 5 Things You Don’t Know About Product...  
-- Why & How to Use New Bulk Sheet Features in Amazon Ads
   • Why and How to Use New Bulk Sheet Fea...  
-- The Amazon Campaign Types Reference Guide
https://www.adbadger.com/get-amazon-c...
-- RPSB: Still the Best Keyword Research Strategy?
   • Amazon PPC Keyword Research in 2020: ...  
-- Amazon’s Sponsored Display Ads: The Definitive Guide
   • How to Become an Amazon Sponsored Dis...  

🦡

📚 Get our content library with a checklist that covers every nook and cranny of Amazon Marketing: https://www.adbadger.com/amazon-ppc-c...

-- Subscribe to our newsletter: https://www.adbadger.com/newsletter/
-- Look through all our show notes: https://www.adbadger.com/podcast​​​​​
-- Book a call to discuss Amazon PPC strategy: https://www.adbadger.com/product-tour/

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Host and Executive Producer: Michael Erickson Facchin
Guest Co-Host: Stephen Noch
Senior Producer: Nancy Lili Gonzalez
Video and Audio Editor: Pedro Moreno
Graphic Designer: Vanessa Nieto