Holiday Landing Page Metrics: 1 Minute Marketing with Monique @BoxcarMarketing

Описание к видео Holiday Landing Page Metrics: 1 Minute Marketing with Monique @BoxcarMarketing

Track holiday landing pages with purpose. Don't just think about how many visits that page gets, where is that traffic from and who is most valuable in terms of referral sources that progress through to a product page then through the shopping cart. High-level, sure, look at the traffic to the page, referring sources (onsite and offsite) and click through rates. But also look at what happens next in the funnel and those conversion rates in order to make good decisions about where to put your marketing efforts throughout the campaign.

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