Ecommerce Conversion Optimization: 9 Tips That Will Boost Your Conversion Rate

Want to increase your ecommerce conversion rate and boost sales from your current website traffic? You should try ecommerce conversion optimization.

Getting more website traffic does not guarantee you'll get more sales. If you notice a lot of people leaving your website without making a purchase, we'd suggest focusing on increasing your ecommerce conversions before trying to drive new traffic to your pages.

Generally, a conversion can take many forms, such as:
🔹 Contact form submissions
🔹 Email signups
🔹 Downloading a guide

Sales are typically the metric used when it comes to ecommerce conversions. An ecommerce conversion rate measures how many people perform your selected action when they visit your website.

The conversion rate calculation looks like this:
(Total conversions/Total site visitors) x 100

A higher conversion rate means more people who land on your website are making a purchase (or taking another designated action of your choosing).

Average ecommerce conversion rates vary by business and industry, but the average tends to be around 1.84%. Increasing this number leads to more leads, sales, and revenue—the elements that help your business grow.

A/B testing is the basis of ecommerce conversion optimization. When you practice A/B testing, you slightly tweak one of your website pages and compare its performance to the original page. If your changes lead to a higher conversion rate, you may want to make updates to your website on a larger scale or continue to build on your success with even more testing.

In just under 10 minutes, Bo gives you an explanation of the CRO basics (including everything mentioned above) and shares 9 ways to increase your ecommerce conversion rate.

⏰ Video timestamps ⏰
Intro to ecommerce conversion optimization // 00:00:00
What is an ecommerce conversion rate? // 00:00:57
What is a good conversion rate? // 00:02:03
9 ecommerce CRO tips // 00:02:29
Tip 1: Track accurate data // 00:03:24
Tip 2: Use high-quality images and videos // 00:04:45
Tip 3: Give detailed product descriptions // 00:05:21
Tip 4: Clearly state your USPs // 00:05:43
Tip 5: Tell people your store is safe // 00:06:11
Tip 6: Test your checkout experience // 00:06:35
Tip 7: Make important buttons stand out // 00:07:11
Tip 8: Let customers checkout as guests // 00:07:55
Tip 9: Reach out to users who abandoned their carts // 00:08:18
Subscribe to our YouTube channel // 00:08:48

🎥 Check out these videos to keep learning!

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📘 We also have written content on our website!

Our ecommerce resource hub ▶ https://www.webfx.com/marketplaces/
An overview of website conversions ▶ https://www.webfx.com/blog/web-design...
Our conversion rate calculator ▶ https://www.webfx.com/tools/conversio...

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