The plan that kills most teams: Annual planning for b2b SaaS

It's planning season again. The most agonizing process for GTM teams needing to plan their targets.

We discuss how b2b SaaS teams should go about it.

00:00 Introduction
01:34 The Annual Plan: A Recipe for Disaster
02:37 The CFO owns it
07:43 The most important plan
12:43 Multi year planning
18:30 Resource Allocation: Balancing Headcount and Budget
20:04 Commercial & financial planning in parallel
22:01 Navigating Initiatives
25:04 Short-Term vs Long-Term
28:52 Get some friends in FP&A

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Connect with us

🔔 LinkedIn: Toni / Mikkel
✉️ Newsletter: revletter.io
📺 Watch:    / @revenueformula  
💬 Contact: [email protected]

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This episode is brought to you by Growblocks. Finding and fixing problems in your GTM shouldn't take weeks. It should happen instantly.

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