WHY KENDRICK WANTS TO SAVE HIP HOP AT THE SUPER BOWL

Kendrick Lamar is on a mission to save hip hop in his view. The next big stop for him is the 2025 Super Bowl in New Orleans where he will be performing. Likely he will release new music before February 9th to start the rollout of his new album and have new material to perform on the biggest stage he's ever been on.

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