How to Set Up Amazon PPC Ads Campaigns - Launch and Rank w/ PPC Only! Complete PPC Guide for 2024

Amazon PPC can be a super overwhelming topic. So much info., and so many different PPC strategies out there! Is it essential to run PPC in the beginning to launch new products, and if so, what types of campaigns do I set up? This video will be a COMPLETE Amazon PPC tutorial and ultimate guide. I'll walk you through everything you need to know about PPC:
From what PPC even is, to the different types of PPC campaigns, what campaigns to set up for a new product launch, and what to set for you bids, targeted keywords, and budgets. I'll also go over how to go in after 1-2 weeks and optimize your ppc campaigns.

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Video Chapters:
0:00 Start
0:30 Intro
1:05 Overview of Amazon PPC
1:55 When To Start PPC Campaigns
3:00 Goals of Running PPC
6:25 Creating Auto Campaigns
10:05 Bids and Bidding Strategy
12:13 Use Placements (bid increases)
14:20 Campaign name, Time, and Daily Budgets
18:50 Manual Keyword Campaigns
20:25 Broad Match Campaigns
20:40 How many Keywords in each campaign
24:11 Phrase Match Campaigns
25:40 Exact Match Campaigns
27:22 Product or ASIN Targeting
30:17 How to Optimize Campaigns
32:05 Understanding the data: (Impressions, Clicks, CTR, Spend)
34:00 Auto Search Term Reports
35:50 Use Negative Targeting (stop wasting money)
38:00 Wrapping Up