How Neal Schaffer Creates the Right Vibe for AI-Powered Customer Experience| CX-WISE Ep.16

Want to make the most of AI and technology to show your customers that you truly care about their experience?
Join Neal Schaffer and Nathan Bennett in this episode of CX-WISE for practical tips on using AI to enhance your customer service and marketing strategies.

Learn how to craft CX-critical content that aligns with the customer journey and apply predictive analytics to gain deeper insights into your audience.

Together, they discuss how brands can authentically engage with people through user-generated content and build sustainable influencer marketing plans. Neal also shares his real-world experiences as a Fractional CMO.

Words of Wisdom from Neal: "There’s a concept I like to call 'AI on the inside, human on the outside.' No matter how much AI you use behind the scenes, as long as the outward experience is 100% human, that's where you'll get the biggest bang for your buck."

Tune in to learn more about CX-first digital marketing strategies here: https://podcasters.spotify.com/pod/sh...

0:00 Welcome note
0:25 Introduction to Neal Schaffer
1:23 How does Neal define customer experience?
3:07 The need for emotional brand attachment
4:11 How is AI redefining digital CX?
6:13 How to achieve predictive CX with AI?
7:27 Preserving the human touch in AI-powered CX
8:21 AI for social media content creation
11:45 Taking inspiration from Zack King on the use of AI
14:33 Leveraging user-generated content in B2B
19:38 Mapping social media content types based on audiences
23:51 Building strong influencer marketing plans with social listening
27:03 Sneak peek into Neal’s book, “Digital Threads”
30:27: Your chance to win a free copy of Neal’s book, “Digital Threads”
31:21 Neal on the role of a Fractional CMO
35:07 The impact of generative AI on SEO

Explore 10 useful social listening strategies for businesses in 2024. Uncover how to harness customer insights, elevate engagement and stay ahead of trends to drive your brand's success in this blog: https://www.sprinklr.com/blog/social-...

You can also watch this video on generative AI for customer experience to understand how gen AI is not just a buzzword:    • How to Use Generative AI for Enhanced...  

Like this interview? Follow our YouTube channel for upcoming episodes of the CX-Wise podcast and more videos about CX culture, customer experience ROI, customer service executives’ wellness and productivity, Unified-CXM, customer experience solutions, customer service tips, and more. Hit the subscribe button now to get notified when the next video drops.

Have a list of CX influencers you want us to interview next? Tell us in the comments below.

Interested in knowing more about our unified customer care platform. Check it out - https://www.sprinklr.com/products/cus...

About CX-Wise:
Launching CX-Wise, an editorial series to raise the bar for customer service & beyond. https://www.sprinklr.com/cx-wise/

Get ready to level up your customer experience game with CX-Wise! Whether you're a seasoned pro or just starting out, our community of CX professionals will give you all the tools you need to tackle any challenge. We'll dish out practical insights, actionable strategies, and a ton of witty banter to keep you on your toes. Join us and share your own experiences, because together we'll break through the clutter and supercharge your customers' experiences. Don't believe us?

Check out our first edition of CX-Wise and see for yourself. https://www.sprinklr.com/blog/cx-wise...

About Us:
At Sprinklr, our mission is to enable every organization on the planet to make their customers happier. Sprinklr is the leading enterprise company for all customer-facing functions. With advanced AI, Sprinklr's unified customer experience management (Unified-CXM) platform helps companies deliver human experiences to every customer, every time, across any modern channel. Headquartered in New York City with employees around the world, Sprinklr works with more than 1,000 of the world’s most valuable enterprises — global brands like Microsoft, P&G, Samsung and more than 50% of the Fortune 100.

Learn more about Sprinklr at https://www.sprinklr.com/

Connect with us on social media:
  / sprinklr  
  / sprinklr  
  / sprinklr  
  / sprinklr  

Disclaimer:
©Copyright 2024, Sprinklr. All Rights Reserved.
Any illegal reproduction is prohibited.

#customerexperience #customerinsights #customerexperiencemanagement
#ai #customerjourney #aimarketing