Can the Metaverse Sell Cars? | Unreal Fest 2022

Описание к видео Can the Metaverse Sell Cars? | Unreal Fest 2022

This talk by MHP’s Associate Partner and Head of Immersive Experience Stephan Baier and Technical Lead Kim Wagner reveals how global luxury brand Aston Martin began fascinating brand enthusiasts and converting potential customers with metaverse experiences. The presentation covers everything from the first days and technical specifics to how a global metaverse platform was integrated into normal business operations at the company.

We’re excited to bring you sessions from Unreal Fest 2022, available to watch on demand: https://www.unrealengine.com/en-US/ev...

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