Скачать или смотреть Product Strategy and Stakeholder Alignment

Featuring Cindy Cruzado from Pragmatic Marketing

Strategy matters because it helps us make decisions. Product level strategy needs to help get us to the business strategy. Product teams are faced with many possible priorities and even more differing opinions to manage making it challenging to identify and align everyone around the best product strategy for the business.

During this session, we focus on how to combine implicit and explicit strategies into a product strategy you can socialize with stakeholders; breakout groups will work on a Strategy Matrix while learning how to:

Assess opportunities based on which part of the market you are pursuing
Identify the best solution priorities for the time frame
Visualize and balance investment risk
Build alignment across stakeholders