Meta Advantage+ Shopping Campaigns 2024: New Engaged Audience & Existing Audience Breakdown

New updates to Advantage+ shopping campaigns. No existing customer caps anymore. You can now define engaged audiences in the reporting section. Comment if any questions on the setup and how to define you're existing audiences!

Drop any questions in the comments below!

0:00 Existing Customer Cap
0:27 New ASC
0:45 Engaged Audiences
2:30 Value Optimization

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ABOUT ME:

Hey! Welcome to my channel. I have managed over 10 shopify plus stores across North America & India. Managing over $20 million in Ad spend over 5 years across all accounts. Previously I worked at 2 of the fastest growing DTC brands in Canada - Knix & Mejuri.

I've scaled facebook ads from $100 per day to over $50k per day in Ad spend while hitting CAC & ROAS targets. A full funnel approach with a focus on Paid social - Facebook, Instagram & Tiktok

I'm currently working with select e-commerce lifestyle brands on scaling their ads. Either active management or as a growth consultant to in-house teams.

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Website: https://www.sonicgrowth.co/
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