Nava Vyapar with Shardul: Ft. Jayanti Kathale & Sandeep Gadwal | EP 1

व्यापार आणि व्यापारी यांच्यातलं नातं यशाचा पाया असतं.
पण नेमके त्या नात्याचे तत्व कुठले?
कुठलाही व्यवसाय चालवताना, कोणत्या strategies चा वापर करावा लागतो?
अश्याच काही प्रश्नांची उत्तरं ज्या व्यापाऱ्यांना जमलेत त्यांच्याकडूनच आपण ती जाणून घेणार आहोत आपल्या या नवीन podcast series 'नवा व्यापार' मध्ये. इथे आपण महाराष्ट्रातल्या प्रसिद्ध उद्योजकांना बोलवून त्यांच्या business आणि brand strategy वर संवाद करणार आहोत.

'नवा व्यापार' च्या या पहिल्या एपिसोड मध्ये आले आहेत जयंती कठाळे, पूर्णब्रह्म च्या Founder आणि Director, आणि संदिप गढवाल, पूर्णब्रह्म चे Director. या एपिसोड मध्ये पूर्णब्रह्मचं vision, Unique Selling Point (USP) आणि महाराष्ट्रीयन जेवणाबद्दल चर्चा केली आहे.

We often see a brand but we rarely see the person behind it. How does a business person get through the cut-throat competition? Where do they apply their strategies or do they work on their hunch? To know the journey of these personalities and their brand, we are introducing you to a new podcast series ‘Nava Vyapar’. In this series, we’ll have a conversation with renowned business owners from Maharashtra and a 360° view of their business journey.

In the first episode of ‘Nava Vyapar’ we had a conversation with Jayanti Kathale, Founder and Director of Purnabramha Maharashtrian Restaurants, and Sandeep Gadhval, Director of Purnabramha Maharashtrian Restaurants. We have discussed with them the Vision, Objectives, Unique Selling Point (USP), and Maharashtrian Food of Purnabramha.


Credits:
Host: Shardul Kadam
Guests: Jayanti Kathale, Sandeep Gadhval
Editor: Tanwee Paranjape
Creative Producer: Omkar Jadhav
Interns: Rutuja Waikar, Sohan Mane

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Chapters
00:00 - Introduction
03:58 - Standardisation of Marathi Food
11:36 - Location scouting for a restaurant
18:12 - Training and retention of staff
22:45 - Popularising Marathi food
25:02 - Marketing of Purnabramha
31:43 - Customer relations
34:43 - Brand establishment
36:33 - Horizontal integration
39:14 - Dealing with failures
44:49 - Message to budding entrepreneurs