Inside LaRussell’s Backyard Vallejo Shows & Independent Hustle

LaRussell is changing the definition of “Independence” while throwing concerts in the backyard of his childhood home in Vallejo.

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Chapters:
0:00 Intro
0:40 LaRussell’s “pay what you want” business model
3:00 Building “The Pergola”
3:30 Bringing fans to his backyard
4:30 What LaRussell would be doing if it wasn’t Hip Hop
4:46 Dropping new music for 30 days straight
5:44 Turning down going on tour with Russ
6:35 How to come to LaRussell’s backyard concert / Offer based invites
7:20 Creating the 1st “offer based” tour
8:18 Interview with LaRussell’s mom
11:07 LaRussell’s at-home merch room
11:37 LaRussell’s home studio
12:30 LaRussell’s book collection
13:05 LaRussell writing/releasing his books
13:15 LaRussell’s croc collection
13:35 Interview with LaRussell’s videographer & marketing team
13:45 “[LaRussell] is not the next Kendrick…”
15:15 Day 2 (Show Day)
16:00 Pre-show interview with LaRussell
16:40 LaRussell’s backyard performance
20:06 Credits