Geoffrey Reed - Brand Concept to Marketing Collateral

Creating a brand forms a critical part of any off-the-plan marketing campaign and in the second episode on Brand Stories for Projects, Geoffrey Reed talks about how to take the brand essence and apply it to marketing collateral.

For more than thirty years, Geoffrey Reed has been at the forefront of Australian advertising, helping clients build their brands effectively in Sydney, Melbourne and Adelaide.

Key topics discussed:
How brand stories are made into infotainment products?
Dealing with budgets for project videos
Common mistakes in brand stories
Utilising drone footage in project films
Finding shortcuts to overcome budget constraints

Learn more about Geoffrey Reed Communications at http://reedcomm.com.au