How to Build a Brand People Love with Emily Heyward of Red Antler

How to Build a Brand People Love From Day One with Emily Heyward, Co-Founder & Chief Brand Officer of Red Antler.
About this Event
We welcome Emily Heyward, Co-Founder & Chief Brand Officer of Red Antler, for a virtual session to demonstrate why big and small brands have a hugely significant role to play in driving our culture, through times of great uncertainty and beyond.

During Emily's 12+ years building and running Red Antler, the leading brand company for startups and new ventures, she has not only witnessed the landscape evolve; she has helped shape it. Leveraging case studies from Red Antler’s client roster and brands she admires, Emily will outline the modern brand-building principles inspired by the companies that get it right from the start. Learn how to position your brand in a singular way that connects to a human truth and provides runway for future growth and marketing opportunities.

In particular, we will address the following topics:

The best way to create connection with your consumer is to defy their expectations.
Innovation should always be in service of people, not "newness".
Any brand needs to tap into human values and truths we all share.