Can Swee Heng Bakery’s legacy continue to thrive? | The Business Behind

From its humble beginnings as a family-run bakery, Swee Heng has expanded to over 80 outlets in Singapore, launched 3 specialty brands and crossed S$75m in revenue in 2023. But with new competitors baking up a storm here, how will Swee Heng rise to the occasion and stay relevant?

Find out more in BT’s #thebusinessbehind, where we take a closer look at companies that are reshaping industries with new business models and strategies.

Read the full story about Swee Heng's growth plans here: https://bt.sg/vYcR

[Timestamp]
0:00 Introduction
1:01 About Swee Heng Bakery
1:39 Pricing strategy
2:55 Takeaway model
3:48 Competition
4:22 Swee Heng's R&D
5:34 Automation
7:04 Expansion plans

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