Why Prioritise Business Building

As a mortgage broker and business owner, you can focus on two types of value.

Now Value and Future Value.

You also have the choice of how to invest your time (a finite resource) each day.

Most invest all their time on Now Value tasks; such as generating new business, writing loans, nurturing referral partners, client care, working with support team, and so on.

A focus on Now Value means you have a job, not a business. If you stop working, your business and income stops (or is greatly reduced). Now Value is about creating an income from your effort now and forever.

The fundamental purpose of business is to build Future Value, and I’m not talking about building your trail book, that’s very limited in thinking and one dimensional.

Future Value is doing something today that will make tomorrow easier, or even better, something you no longer have to do. Future Value is about creating an income (and asset) that doesn’t require your effort in the future to generate it.

If you prioritise business building, and Future Value, you will result in income generation and asset creation that is independent of you and your time.

If you fail to prioritise business building, and keep chasing Now Value, you will be locked in having to trade your time and energy for money indefinitely.

In this episode of Mortgage Broker Acceleration, we discuss this in more detail and share why you should switch your focus to business building and Future Value, but doing it smart so you continue to generate a solid income (Now Value).

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