What is Sensory Analysis? | Taste Like a Pro

When a food product or drink is made, who's in charge of deciding the final taste and flavour of it? Who makes sure it consistently tastes the same from batch to batch? In this video, I talk about my favourite subject in the beverage industry, sensory analysis. Sensory analysis or sensory evaluation is important when developing a drink recipe and maintaining its quality throughout its entire production lifetime.

It is defined as a scientific discipline used to evoke, measure, analyze, and interpret reactions to those characteristics of foods and materials as they are perceived by the senses of sight, smell, taste, touch, and hearing. I discuss what sensory evaluation is and how it is used in the beverage industry. #sensory #sensoryanalysis #sensoryevaluation

I'm Miss Brewbird, a Canadian girl training to be a distiller. I'm also tickled pink that you've found your way here. If you are interested in learning more about the drinks industry then this is the channel for you. Hit that subscribe button for more videos about distilling and brewing. Cheers!

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