Brand Pyramid

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A Brand Pyramid is a diagram that shows the five cumulative stages consumers go through with a brand, starting with presence, and then moving on to relevance, performance, advantage, and bonding. Shown as an inverted pyramid, the higher one goes, the greater brand loyalty he or she demonstrates, and the greater revenue potential there is for the company. As a fundamental tool of a broader marketing strategy, the goal is to move as many consumers to the top of the inverted brand pyramid as possible.

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