GA4 Migration – How to Migrate Universal Analytics to Google Analytics 4

Now is the time to migrate to the latest version of Google Analytics, GA4 (Google Analytics 4). In this video, you will walk through the steps to migrate from Universal Analytics to GA4, plus you will learn about key differences between the versions and how to add GA4 to your website using Google Tag Manager.

YOUR EXTRA RESOURCES:
○ Enhanced Measurement –    • Enhanced Measurement in Google Analyt...  
○ GA4 Checklist – https://www.lovesdata.com/blog/google...
○ Full GA4 tutorial –    • Google Analytics 4 Tutorial For Begin...  
○ GA4 Course (paid) – https://www.lovesdata.com/courses/goo...
○ GA4 Course (free) – https://www.lovesdata.com/courses/ana...

JUMP TO A TOPIC:
00:00 Introduction
00:52 Using the 'GA4 Setup Assistant'
01:50 Don't connect your tags (and why)
02:32 Installing GA4 on your website
03:50 Data stream in GA4
04:21 Adding GA4 using Google Tag Manager
05:53 Enhance Measurement in GA4
07:15 Disable automatic GA4 properties
08:33 Differences between GA4 and Universal Analytics
09:40 Conclusion

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