Is "Discovery" the Future of Search? (SEARCH MARKETING SCOOP 18)

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This week David Bain welcomes 2 guests:
A podcasting pro and co-author of The Art of SEO, Stephan Spencer.
An author, speaker and expert on paid search Advertising. The owner and CEO of FMB Media - David Shetela

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1:04 TOPIC 1: What is the topic layer in Google’s Answer Boxes?

Google talked about the topic layer at at a recent event -

What is it?

Why are Google doing this?

What will sub-topics mean for SEO?

How might this impact traffic?

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8:48 TOPIC 2: Google want users to be logged-in, in Chrome too

On the face of this, this isn’t a paid advertising story - but it certainly impacts paid advertising - what’s this all about?

What does this mean for retargeting and other paid marketing opportunities?

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18:30 TOPIC 3: Is "Discovery" the Future of Search?

Google are starting to drive users to a place where you can discover new information and inspiration, with no search query required.

What is this place?

How might Google be selecting the content?

How can you appear in 'Discover'?

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26:26 TOPIC 4: According to eMarketer.com, Amazon Is Now the No. 3 Digital Ad Platform in the USA

Are Amazon ads only for those who sell products on Amazon?

Might Amazon be a serious competitor to Google Ads?

Are there any other up-and-coming Ad networks that advertisers should be aware of?

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