From Marketing to Sustainability: A Leader's Journey with Leslie Beckman (I)

Agenda:
Welcome to the Actionable ESG™️ Talks series, brought to you by AKFI, AKFI (Actionable Knowledge Foundational Institute), the world’s first non-profit industry association committed to bridging the gap between ESG, sustainability, and digital transformation.

Actionable ESG™️ Talks series bring together great minds to discuss the current state and future of ESG, sustainability, and digital transformation. I’m delighted to be here with our guest.

In this Actionable ESG Talk with Leslie Beckman we covered the following:
• Sustainability in Marketing: Analyzing the current state, future expectations, and various company approaches.
• Challenges and Opportunities: Addressing greenwashing concerns, 'green hushing', and the optimism for collaboration.
• Marketing’s Role: Evaluating impact on product development, packaging, and other organizational areas, including the Eco Marketing Project.
• AI and Sustainability: Exploring the role of AI in connecting with underrepresented audiences, eco-friendly campaigns, and supply chain optimization.
• Importance of Data: Highlighting the role of regulations on supply chains, digital transformation, and the business case for sustainability.
• Advice for Young Professionals: Discussing the impact of roles, alignment with Sustainable Development Goals (SDGs), and creating positive impacts.
• Joining Advocacy Groups: Encouraging participation in sustainability teams and advocacy groups within organizations.
• Educational Opportunities: Viewing opportunities as chances for free education and networking.
• Maintaining Openness: Emphasizing the importance of keeping an open mind and making small differences

Bio
Leslie Beckman is a dynamic force in driving corporate profitability through the fusion of data and sustainability. With a knack for systems-thinking, Leslie leads sustainable initiatives that break the mold, optimizing everything from sales to product development, all the way to the bottom line.

Harnessing 25 years’ experience, Leslie has propelled businesses to success, from local startups to billion-dollar corporations. Her global journey has taken her to postings across the U.S., Australia, Singapore, China, and Indonesia, where she's left an indelible mark on industries spanning software, non-profit, and consumer electronics. Drawing from this diverse background, Leslie brings a treasure trove of practical yet inspiring insights to the table.

Leslie's proudest achievements stem from her dedication to empowerment and collaboration, evident in her founding Sisloff International, providing consulting services to purpose-driven organizations. She's equally passionate about sustainability education, reaching underprivileged youth through Sisloff International Foundation, educating marketers worldwide via The Eco-Marketing Project, and supporting students as a member of The Green School Board.
As a sought-after advocate,

Leslie has graced prestigious platforms globally Her transformative work in integrated marketing, sustainability, and strategic leadership have garnered both local and international recognition, solidifying her role as a visionary driving results-driven change.