Скачать или смотреть Motivation Concepts

Motivation is the processes that account for an individual’s intensity, direction, and persistence. Intensity describes how hard a person tries. This is the element most of us focus on when we talk about motivation. However, high intensity is unlikely to lead to favorable job performance outcomes unless the effort is channeled in a direction that benefits the organization. Therefore, we consider the quality of effort as well as its intensity.

Effort directed toward, and consistent with, the organization’s goals is the kind of effort we should be seeking. Finally, motivation has a persistence dimension. This measures how long a person can maintain effort. Motivated individuals stay with a task long enough to achieve their goals.

The best-known theory of motivation is Abraham Maslow’s hierarchy of needs. The theory hypothesizes that within every human being there is a hierarchy of five needs. Includes hunger, thirst, shelter, sex, and other bodily needs. Security and protection from physical and emotional harm. Affection, belongingness, acceptance, and friendship.

Internal factors such as self-respect, autonomy, and achievement, and external factors such as status, recognition, and attention. Drive to become what we are capable of becoming; includes growth, achieving our potential, and self-fulfillment. According to Maslow, as each need becomes satisfied, the next one becomes dominant. To motivate someone, you need to understand what level that person is currently on and focus on satisfying needs at or above that level.