What is Call to Action (CTA) | Marketing Analytics for Beginners | Part-15

In Google Analytics, a call to action represents the user activity that is taken on a website or a mobile app. It comprises user actions that range from clicking on an item, watching a video, purchasing a product, downloading a file, or even viewing a page. Organizations track Actions as a part of user behavior analytics and work towards optimizing user engagement by displaying custom content as per the user's interests.

This video talks about optimizing your webpage using calls to action. It discusses examples of relevant features that act as signposts for actions. We answer questions such as: What are Actions? How can Actions be used to improve user engagement? How to define important signposts for actions? How to use Actions to study user behavior? How to use Actions for marketing purposes? How can marketing analysts use user behavior analytics to improve the business?

Table of Contents:
0:00 – Introduction
0:05 – What are actions
1:05 – Actions to study user behavior
1:20 – Website optimization using calls to action and signposts for action
2:25 – Summary

You can find the complete list of videos here:    • Marketing Analytics for Beginners  

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