Mattel's COO Richard Dickson Shares Barbie's and Mattel's Comeback Strategy

Описание к видео Mattel's COO Richard Dickson Shares Barbie's and Mattel's Comeback Strategy

In Episode 2 of aNb Media's digital series, ShopTalk, Mattel's COO Richard Dickson shares how Mattel is changing overall as a company, the large expansion of its entertainment division, and discusses the successes, challenges and changes with products, brands, and strategies. Throughout the conversation, we dive into Mattel's brands including Hot Wheels, Barbie, Fisher-Price, MEGA Brands, American Girl, plus more.

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