How To Write A Creative Brief? Example Seamless Campaign

In this creative brief example, I show you how to use the Sacred Six Creative Brief Template to write a brief for Seamless - How New York Eats campaign.

A creative brief is often one of the first problems a strategist faces?

If you were anything like me you were never sat down and told how to how to properly write creative briefs.

This is a guide on how to write a creative brief form, it breaks down the six key inputs - Goal, Target Audience, Problem, Insight, Single-Minded Proposition, and Action. This comes from Julian Cole from the Strategy Finishing School.

I use the example of the Seamless campaign How New York Eats. Disclaimer: I didn't work on the campaign, just a fan of the work.

You can join 35,000 other subscribers and sign up to the Strategy Finishing School Newsletter for more tools and resources - https://strategyfinishingschool.com/n...

Check out my next video on What Is An Insight? -    • What Is An Insight? Example Dos Equis  

Timestamps
0:00:00 - Intro
0:00:20 - Creative Brief Example
0:00:24 - Business Problem Example
0:00:49 - Creative Brief - The Goal
0:01:27 - Creative Brief - The Target Audience
0:02:02 - Creative Brief - The Problem
0:03:41 - Creative Brief - The Single Minded Proposition

⚡️ CREATIVE BRIEFING MINI COURSE - Learn how to write creative briefs with this mini course. Here - https://bit.ly/354vLU6

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📙 10 EXAMPLES OF STRATEGY - Examples from VW, Burger King, and Cheetos https://strategyfinishingschool.com/1...
💡 STRATEGY PRESENTATION TEMPLATE - Steal this presentation template https://strategyfinishingschool.com/p...
🔍 DATA SOURCES CHEATSHEET - 100+ best free/paid resources for strategists https://strategyfinishingschool.com/c...

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🔴 WATCH NEXT
➜ How to write a creative brief: Seamless Example https://bit.ly/3h1JyNe
➜ How to write a strategy plan: Ikea Example : https://bit.ly/3zRER1j
➜ What is an insight vs observation : https://bit.ly/3cwW8mI
➜ How to write a creative brief? The Problem Statement https://bit.ly/3jcHTY6
➜ Creative Strategy In Advertising: HP Example : https://bit.ly/3db4Dnt
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ABOUT ME: I’m Julian Cole, a strategy trainer at the Strategy Finishing School. I’m also a strategy consultant to leading brands like Uber, Disney, Facebook, Apple and Snap. Previously I was head of comms planning at BBH and BBDO New York where my team and I won over 100+ creative and strategy awards.

WEBSITE: https://strategyfinishingschool.com/