Communication Strategy Vs. Creative Strategy

Communication Strategy and Creative Strategy are commonly confused due to their similarities.

That's because Comms Strategy often includes elements of Creative Strategy.

Let me highlight the differences between a Communication Strategy and Creative Strategy with an example from Campbells Soup.
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ABOUT ME: I’m Julian Cole, a strategy trainer at the Strategy Finishing School. I’m also a strategy consultant to leading brands like Uber, Disney, Facebook, Apple, and Snap. Previously I was head of comms planning at BBH and BBDO New York where my team and I won over 100+ creative and strategy awards.