The Goal: A Process of Ongoing Improvement by Eliyahu Goldratt and Jeff Cox

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🔗 EPISODE LINKS 🔗
Book: https://www.toc-goldratt.com/en/produ...
Dr. Eliyahu M. Goldratt: https://www.toc-goldratt.com/en/biogr...
Jeff Cox: https://www.jeffcox.com/contact

⏱️ TIMESTAMPS ⏱️
00:00:00 - Welcome and Introduction
00:00:25 - Context: Manufacturing in the 1980s - Toyota, Lean, etc.
00:01:40 - Newsletter and Free Training Information
00:02:05 - Business Novel as an Educational Tool
00:03:30 - The Theory of Constraints and Bottleneck Concept
00:04:28 - Protagonist Alex Rogo and the plant’s Struggles
00:06:50 - Jonah’s Mentorship and Problem Solving with Socratic Method
00:11:55 - Identifying the Goal: Making Money as the Ultimate Objective
00:13:39 - The Bottleneck Concept: Boy Scout Analogy
00:17:59 - Moving from Production Bottlenecks to Sales and Marketing Constraints
00:22:45 - Steps for Continuous Improvement: The Five Focusing Steps
00:23:55 - Core Metrics: Throughput, Inventory, and Operational Expense
00:28:10 - Conclusion and Closing Remarks
00:32:59 - Applying the Theory of Constraints to Knowledge Work

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📖 BOOK CITATION 📖
Goldratt, Eliyahu M., and Jeff Cox. The goal: a process of ongoing improvement. North River Press, 1984.

📖 BOOK DESCRIPTION 📖
A business book disguised as a novel, a love story about the manufacturing process, and an exhilarating adventure in human potential.
Alex Rogo is the manager of a failing manufacturing plant who receives an ultimatum from corporate headquarters: turn the situation around in three months or the plant will be scrapped. With help from Jonah and using TOC principles like bottlenecks, throughput and flow balancing, Rogo discovers a revolutionary new way to do business - a way for people in any field of endeavor to increase productivity, profitability, and personal fulfillment.

The story of Alex’s fight to save his plant is more than compulsive reading. It contains a serious message for all managers in industry and explains the ideas which underline the Theory of Constraints (TOC) developed by Eli Goldratt.

Goldratt was an internationally recognized leader in the development of new business management concepts and systems, and an educator to many of the world’s corporations.

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