What is the best way to approach a Social Design project? By Cheryl Heller

Cheryl Heller is the Founding Chair of the first MFA program in Design for Social Innovation at the School of Visual Arts in Manhattan, and is President of the design lab CommonWise. She is the recipient of the AIGA Medal for her contributions to the field of design, and a Rockefeller Bellagio Fellowship. Her clients have included Ford Motor Company, American Express, Pfizer, Mars Corporation, Seventh Generation, L’Oreal, and The World Wildlife Fund. She created the Ideas that Matter program for Sappi in 1999, which has given over $13 million to designers working for the public good. Her book, The Intergalactic Design Guide, was published by Island Press in 2018.

#DESCRIPTION
Cheryl Heller discusses the best way to approach a project using a Social Design process. She provides examples of entrepreneurs who were successful by paying attention and listening to what is really needed and what will benefit the greater good.

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