Changing Room Thoughts Episode 20 | How to build a sustainable fashion brand with Faith Nathanie

You might cross Faith on the street and think to yourself, "My goodness, what a beautiful and well dressed girl!"

But dig a little deeper and you'll find that Faith Nathanie isn't just a pretty face. Her youth belies her maturity, experience, and entrepreneurial prowess. Years before she was known as @faithnathanie, the certified social media star sitting at 134,000 followers on Instagram. Years before she started running her own creative services business. And right before moving halfway across the globe to live her dream of studying fashion at LIM in New York City, Faith was running her own sustainable fashion business from Perth, Australia at the ripe age of 19.

I myself had discovered Faye Studios In late 2021, much to Faith's surprise when I later ran into her in person at a fashion event with emcee Studios in New York. Now armed with a degree in fashion business from LIM and years of PR experience as both influencer and creative services entrepreneur--Faith is looking to relaunch Faye Studios and today we're going to learn all about it. Please join me in welcoming the inimitable Faith Nathanie.

0:00 CRT 20 | What it takes to build a sustainable fashion brand from scratch with Faith Nathanie
00:37 Introducing Faith
03:13 Being Australian
03:49 Ambition stems from funding expensive taste
05:34 Why start a sustainable fashion brand?
07:11 Crushed dreams
08:33 You dont need to be an illustrator to design
09:37 Google is free
11:53 Why move to New York?
13:52 Tips to improve production efficiency
16:07 Finding a sustainable manufacturing practice for small brands
18:58 The goal is to learn not just achieve
19:48 Building effective brand marketing
25:28 Launching Nathanie
28:48 Postgrad Plans