Скачать или смотреть The Productized Coach: How to Build a Scalable Business & Influence Without Authority(w/ Tami Reiss)

What happens when a top product executive applies "product-market fit" to her coaching practice? You get Tami Reiss.

In this episode, Tami breaks down exactly how she transitioned from corporate product management to a high-ticket coaching business for product leaders. We dive deep into why most coaches struggle to scale because they are "waffling instead of winning," and how she iterated her way from hourly consulting to a simplified $10,000 package.

We also explore the "Rule of Thirds" for business health, the difference between "deputizing" vs. delegating, and why soft skills like influence are the only currency that matters in an AI-driven world.

Plus, you’ll hear the viral story behind her "Just Not Sorry" Chrome plugin and a bizarre (but brilliant) public speaking tip from the creator of the TV show House.

In this episode, you’ll learn:

The Niche Advantage: Why "a product for everyone is a product for no one" and how to find your specific "ICP."
Productizing Coaching: How Tami moved from complex menus to a single, high-value $10k offer.
Influence Without Authority: The specific soft skills product leaders need to navigate politics and drive results.
Scalable Impact: The strategic shift from 1:1 coaching to workshops, keynotes, and corporate training.
Business Development: Practical tactics for personalized outreach and why she hired a sales assistant to handle the rejection.


Timestamps:
00:00 - Meet Tami: Leadership Tools & The "Secret of the Sinuses"
00:52 - The Pivot: From Nonprofit to Product Management
03:05 - Influence Without Authority: The Core Product Skill
04:39 - Launching Product Leader Coach during COVID
08:24 - The Two Patterns: Influence vs. Deputizing Leaders
11:29 - Why Soft Skills Matter More in the AI Era
13:00 - Getting First Clients & The "Rule of Thirds"
14:53 - How to Productize: The $10k Package
18:56 - Niche Positioning: Messaging That Actually Converts
24:28 - What She Won’t Sell (And Why)
26:10 - Hiring a Sales Assistant to Handle Rejection
29:46 - Deputizing vs. Delegating: A Leadership Masterclass
34:35 - Scaling from 1:1 Coaching to Keynotes
36:44 - The "Just Not Sorry" Viral Story
42:28 - Visibility vs. Marketing: Networking Tactics That Work
50:07 - Reframing Sales as Influence
58:17 - "A Product for Everyone is a Product for No One"
01:03:15 - Final Advice for Coaches & Speakers
Resources Mentioned:


Connect with Tami:
LinkedIn: linkedin.com/in/tamireiss
Website: tamireiss.com


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