Jerry Jones Jr.: Building the Brand, the Team, and the Legends

Jerry Jones Jr., Executive Vice President/Chief Sales and Marketing Officer for the Dallas Cowboys, discusses the evolution of the Cowboys’ branding efforts as well as the development of a better business community through their newest endeavor, Formation.
His father’s approach to leveraging the brand of the Dallas Cowboys [2:47]
[9:20] Why making major investments is like “dancing with the devil” and the challenges of building AT&T Stadium
[14:38] Why their new business endeavor, Formation, is about brand association and relationship building
[18:03] How his father creates an “uneven playing field” by attaching products to the famous Star logo
[21:50]The unusual request that Emmitt Smith made when signing a big contract
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David Meltzer is the CEO of Sports 1 Marketing, one of the world’s leading sports & entertainment marketing agencies, which he co-founded with Hall of Fame Quarterback Warren Moon.

Prior to S1M, he was CEO of the world’s first smartphone, the PC-E Phone, and later became CEO of the world’s most notable sports agency, Leigh Steinberg Sports and Entertainment.

David is an award-winning humanitarian, an international public speaker, best-selling author, and is profiled by national publications such as Entrepreneur, Forbes, ESPN, Bloomberg, CNBC, Yahoo, SB Nation and Variety.

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