Barilla | World Pasta Day | Ticket to Togetherness

Описание к видео Barilla | World Pasta Day | Ticket to Togetherness

In big cities, 60% of people regularly eat alone. But this World Pasta Day, LePub Milan and Barilla collaborated to change that, inviting people to enjoy pasta “the Italian way”: together.

In NYC, Barilla pasta boxes were transformed into subway tickets, bringing friends and family together over a shared meal.

Because togetherness is just a box away.

🌍 Agency: LePub Milan

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