Jagdish Sheth the Accidental Marketer; Sheth Explains Rule of Three and How Small Firms Can Compete

Описание к видео Jagdish Sheth the Accidental Marketer; Sheth Explains Rule of Three and How Small Firms Can Compete

Jag Sheth is a marketing pioneer who has helped shape the study of consumer behavior throughout his nearly 60-year academic career. His impact is also visible in the areas of relationship marketing, social marketing, and study of emerging markets.

Russ Klein, CEO of the American Marketing Association interviews Dr. Jagdish Sheth, Charles H. Kellstadt Professor of Marketing at the Goizueta Business School of Emory University. Dr. Sheth speaks on how he became a marketing professor and explains his take on the rule of three and how small firms can compete.

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