How Smosh Became Smosh Again

00:00 Who is Smosh?
01:21 Duo’s on YouTube
03:47 Selling YouTube channels
10:42 Smosh pre-YouTube
14:06 Content then vs now
18:09 Smosh’s early influences
21:50 Early internet humor’s evolution
23:25 Beef n’ Go
26:06 The cyclical nature of comedy
27:53 Video performance and analytics
32:00 Conference room creatives
34:57 Stress + comedy
38:27 Smosh’s production process
45:34 How it feels to be Smosh
47:13 The positives of selling to Defy in 2011
51:33 YT as a path to Hollywood
53:41 Scaling your voice and brand
58:30 When to expand vs simplify
1:04:41 Developing formats
1:07:23 Giving a platform to new talent
1:12:16 How to compensate talent
1:17:43 The downfall of BuzzFeed
1:20:41 What gave them the confidence to buy back Smosh?
1:22:31 Watching each other’s content after they lost touch
1:28:43 Leaving Smosh
1:33:58 Defy shutting down + Rhett and Link
1:42:45 The era of nostalgia
1:47:16 How they set up the new Smosh to play to their strengths
1:48:20 The future of Smosh
1:50:18 YouTube memberships vs Patreon
1:54:30 The state of the creator economy
1:57:30 Smosh revenue breakdown
1:59:47 Their relationship with money
2:02:25 How do will they ensure they won’t split up again?
2:06:14 What do they want to be known for?

If Smosh's Entire History Was A Movie...
   • If Smosh's Entire History Was A Movie...  


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We’re Colin and Samir, creators based out of Los Angeles California. We make videos about the creator economy, and the lessons we’ve learned over 10 years of being on YouTube. We also interview creators and try to get to the bottom of what’s working on YouTube and where the creator economy is headed.